Megan Weinerman Copy
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STRAIGHT SHOOTER
We were talking to 20-year old girls and had to work with the idea of a woman’s monthly "friend" as a gift you don’t want from Mother Nature. I came up with this campaign idea, exemplified by this magazine tip-in card, that was straightforward and funny, something not often seen in tampon advertising. My boss loved it and it tested well during focus groups.

Tampax
©2011 Megan Weinerman