Megan Weinerman Copy
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| ORGANIC SCHOOL
PROJECT

|
OGILVY CHARITY DRIVE
      — 1 - 2 - 3 - 4

| FANNIE MAY

| ILLINOIS BUREAU
OF TOURISM

| HARRY AND THE
MAGICAL THING

MAKE A CHANGE
Instead of a typical scoreboard or thermometer to track the rate of donations, we used a "before and after" of Michael Jackson to illustrate how people were making a change by donating to the drive. As the donations increased, the "before" picture of Michael—current Michael with his years of plastic surgery—slowly transformed into the "after" of the young Michael when he still looked like...Michael. The transformation was shown by placing blocks of the photo of young Michael on top of the photo of current Michael.

Ogilvy
©2011 Megan Weinerman