Megan Weinerman Copy
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| ORGANIC SCHOOL
PROJECT

| OGILVY CHARITY DRIVE

|
FANNIE MAY
      — Billboards
      — Direct Mail
      — Free Standing Insert
      — Relaunch Radio
      — Holiday Radio

| ILLINOIS BUREAU
OF TOURISM

| HARRY AND THE
MAGICAL THING

CHOCOLATE’S BACK
It was my first week on the job when my boss threw me into this pitch. We had to make Chicagoans believe "Chocolate’s back" after the press had a field day with this client’s very public and ugly bankruptcy. I turned the chocolates into characters that directly spoke to the audience since everyone still loved the chocolate. The client loved it and we won the pitch.

Fannie May
©2011 Megan Weinerman